Attract · Lead Generation
Inbound lead generation that captures and tracks every enquiry
Plenty of businesses lose enquiries before they even see them: forms that fail quietly, calls nobody tracks, landing pages with no clear next step. We are a lead generation agency for inbound enquiries. We build the forms, funnels, tracking and CRM connections that turn your search, ads and website traffic into enquiries you can see, count and follow up.
We reply within one working day. No obligation.
Where enquiries go missing
Website forms go to one person's inbox, or nowhere, and nobody notices for weeks.
- You can't say which channel or campaign produced which enquiry.
- Calls from the website aren't tracked at all.
- Enquiries get retyped from email into a spreadsheet or CRM, when someone has time.
- One generic contact form covers every kind of enquiry, so nobody knows what the person wanted.
What we mean by lead generation
We work on inbound lead generation: people who searched, clicked and chose to contact you. We don't buy data lists, cold call or send cold email on your behalf. If outbound appointment setting is what you need, we are not the right fit and we will say so early.
What Lead Generation covers
Enquiry forms that work
Short forms matched to the type of enquiry, with spam protection, a clear confirmation message and an alert to the right person.
Funnels and landing pages
A clear route from ad or search result to enquiry: the landing page, the offer, the form and the thank-you page, built to work together.
Tracking and attribution
Google Analytics 4 conversion events, call tracking and campaign tagging, so every enquiry comes with a source and you can see what each channel produces.
CRM integration
Enquiries passed straight into your CRM with their source attached, so nobody retypes anything. No CRM yet? We can start with a simple lead list in Microsoft 365.
Lead reporting
A plain-English monthly view of enquiries by source and, for paid channels, cost per lead.
Small business lead generation, done properly
This suits service businesses, trades and professional firms that already get some enquiries but can't see where they come from, or suspect some go unanswered. It also suits anyone about to invest in SEO or paid search who wants the tracking right before the spend starts.
How lead generation work runs
Audit. We look at where you are now and agree what counts as a good enquiry for your business. The fee is scoped from what we find, so you see the plan and the cost before anything starts.
Development sprint (month one). We fix the things holding results back first, in a focused block of work.
Ongoing retainer (from month two). Monthly improvement against the numbers we agreed, with a plain-English report each month: enquiries, where they came from, what we changed and what comes next.
Attract work always continues as a monthly retainer after the sprint, because search results, ad auctions and competitors keep moving. A short sprint-only project makes sense in a few cases, such as taking a new brand to market. We will tell you if yours is one of them.
For lead generation, the sprint usually covers tracking, forms and the CRM connection. The retainer covers funnel improvements, new landing pages and monthly lead reporting.
From captured enquiry to customer
Lead Generation makes sure the enquiry is captured and you know where it came from. Convert makes sure it gets answered and followed up. That is why the two are built together: enquiries go straight into a lead management system or CRM, and follow-ups happen without someone having to remember.
Find out where your enquiries are being lost
Suspect some enquiries are slipping through? Our opportunity analysis looks at how people find you, what happens when they land and what happens to their enquiry afterwards. You get a plain-English view of where enquiries are being lost or missed, and what we would fix first. There is no obligation.
Next step
We reply within one working day. No obligation.
FAQs
Common questions
Do you do cold calling or cold email?
No. We focus on inbound enquiries from people who found you through search, ads or your website. We don't buy lists or run outbound campaigns.
What is the difference between lead generation and lead management?
Lead generation is about capturing the enquiry and knowing where it came from. Lead management, part of our Convert services, is what happens next: who owns it, how fast it is answered and how it is followed up.
Which CRMs can you connect to?
Most mainstream CRMs can receive enquiries from website forms. We check yours during the audit. If you don't have one, we will suggest the simplest option that fits how you work.
Will this get us more leads?
Better capture and tracking stops enquiries being lost and shows which channels are working, which on its own often means more enquiries reach you. For a step change in volume, lead generation works alongside SEO, paid search and conversion optimisation.
How much do your lead generation services cost?
The fee is scoped after the audit, based on how many forms, channels and systems are involved. We don't publish prices.
Want to see every enquiry, and where it came from?
Tell us how enquiries reach you today. We will show you where they are being lost or missed and what we would fix first. We reply within one working day.