Attract · Generate more enquiries
Digital marketing services that generate more enquiries
Attract is our digital marketing for small businesses that judge success by enquiries. SEO aimed at the searches that lead to work. Websites that make the next step obvious. Paid search managed on cost per lead. All of it feeds straight into how you handle enquiries, and every report is in plain English.
We reply within one working day. No obligation.
Where small business digital marketing usually goes wrong
Most small business digital marketing is sold by channel. SEO from one supplier, ads from another, a website from a third. Each reports on its own numbers and nobody owns the one that matters: how many enquiries came in, and what each one cost.
- Monthly reports full of rankings and impressions, with no mention of enquiries.
- Paid clicks sent to a homepage that doesn't answer what the person searched for.
- A website that looks fine, but visitors can't tell what to do next.
- No tracking, so nobody knows which channel produced which customer.
- Enquiries that arrive, then wait in an inbox until someone gets round to them.
Here is how we bring the right buyers in
SEO Growth
Technical, local and content SEO for small businesses, aimed at the searches that turn into enquiries rather than the ones that look good in a report.
View serviceWebsite Performance
Websites and landing pages that load quickly on a phone, explain what you do in seconds and make the next step obvious.
View serviceLead Generation
Forms, funnels, tracking and CRM connections, so every enquiry is captured, attributed to its source and passed to the right person.
View servicePaid Search
Google Ads managed against cost per lead. The fee is set for your account after the audit.
View serviceConversion Optimisation
More enquiries from the visitors you already have, by fixing the pages, offers and forms where people drop out.
View service
Lead-led SEO and cost-per-lead paid search
We start from the enquiry and work backwards. Which searches produce customers? What is a new customer worth to you? What can you sensibly pay for a lead? SEO then targets the searches that matter, paid search is managed against a cost per lead we have agreed with you, and the website and forms are fixed so the traffic actually turns into enquiries.
Because SEO and PPC sit in one plan, we can see which is producing enquiries more cheaply and shift effort accordingly. That is the practical difference between us and a digital growth agency that sells each channel separately.
Each month you get a short report: how many enquiries came in, where from, what paid enquiries cost, what we changed and what we are doing next. No 40-page PDFs of impressions.
What happens after someone gets in touch
This is where most digital marketing agencies for small businesses stop. We carry on. Enquiries from Attract flow into the Convert systems: acknowledged quickly, routed to the right person and tracked through to an outcome. It means we can tell you which enquiries became customers, not just how many clicks you bought.
How Attract work runs
Audit. We look at where you are now and agree what counts as a good enquiry for your business. The fee is scoped from what we find, so you see the plan and the cost before anything starts.
Development sprint (month one). We fix the things holding results back first, in a focused block of work.
Ongoing retainer (from month two). Monthly improvement against the numbers we agreed, with a plain-English report each month: enquiries, where they came from, what we changed and what comes next.
Attract work always continues as a monthly retainer after the sprint, because search results, ad auctions and competitors keep moving. A short sprint-only project makes sense in a few cases, such as taking a new brand to market. We will tell you if yours is one of them.
Find out where your enquiries are being lost
Not sure which of the five services you need? Our opportunity analysis looks at how people find you, what happens when they land and what happens to their enquiry afterwards. You get a plain-English view of where enquiries are being lost or missed, and what we would fix first. There is no obligation.
Next step
We reply within one working day. No obligation.
FAQs
Common questions
What is included in your digital marketing services for small businesses?
SEO, websites and landing pages, lead capture and tracking, Google Ads management and conversion optimisation. After the audit we recommend the mix that fits. Not every business needs all five.
Are you an SEO and PPC agency?
Yes, and we run both from one plan. Because both are measured on enquiries, we can see which one is winning work more cheaply and adjust. Paid search often fills the gap while SEO builds.
How soon will we see more enquiries?
It depends on the channel and your market. Paid search can produce enquiries soon after campaigns go live. SEO builds over months. After the audit we will give you realistic expectations for your situation rather than a generic promise.
Do we have to take a retainer?
Attract work runs as an audit, a development sprint in month one, then an ongoing monthly retainer. Search and advertising keep changing, so one-off fixes fade. Sprint-only projects make sense in a few cases, such as launching a new brand.
How much does it cost?
The fee is scoped after the audit, once we know what needs doing and what you want to achieve. We don't publish prices or charge a percentage of your ad spend.
Do you manage social media?
No. We don't offer open-ended social media management. Attract focuses on search, your website and paid search, where enquiries can be tracked.
Want more of the right enquiries?
Tell us what you sell, who you sell to and where enquiries come from today. We will show you where they are being lost and what we would fix first. We reply within one working day.