Convert · Turn interest into enquiries & pipeline
Lead conversion: turn more of your enquiries into customers
Most growing businesses do not have a lead generation problem. They have a lead handling problem. Convert closes the gaps between the first message and a booked conversation: capture, classify, acknowledge and follow up, on Microsoft 365.
We reply within one working day. No obligation.
Where enquiries go missing
Most growing businesses have less of a lead generation problem than a lead handling problem. The enquiries arrive. Then they sit.
- Website forms land in a shared mailbox that three people check and nobody owns.
- Replies depend on who is in the office, so a Friday afternoon enquiry waits until Monday.
- Follow-up relies on someone remembering, and last week's quote is never chased.
- Nobody can say which enquiries became work, so marketing spend is judged on gut feel.
- Each of those is a leak between the enquiry and the sale. Good lead conversion closes them one at a time, starting with the leak that costs you the most.
Here is how we stop enquiries going cold
Our lead conversion services each fix a specific part of the lead conversion process. Most clients start with one and add the next once it is working.
AI Front Desk
An AI receptionist for new enquiries. It replies straight away, asks the questions your team would ask, captures the details and hands a complete enquiry to the right person.
View serviceShared Mailbox Assistant
For the sales@, info@ and enquiries@ mailboxes in Outlook. Emails are sorted, assigned and given a draft reply, so the shared team inbox stops being a guessing game.
View serviceLead Management Systems
One place to see every lead, where it came from, who owns it and what happens next. Built in your CRM, or in Microsoft 365 if you do not have one.
View serviceCRM & Sales Automation
Your CRM does the admin: records created from forms and emails, follow-up tasks set automatically, quotes chased on a schedule, so lead follow up happens without anyone having to remember it. Think of it as lead nurturing automation without the jargon.
View serviceAppointment & Booking Automation
An automated booking system with confirmations, reminders and easy rescheduling, which cuts phone tag and no-shows.
View service
If you fix one thing, fix the first response
The AI Front Desk makes sure every new enquiry gets a prompt, useful reply and reaches a named person with the details already captured. It is also the piece the other Convert services plug into, so it is where most Convert work starts.
Looking specifically for AI?
These pages explain each AI agent in plain English and show which Convert service it is built from.
AI Agents
AI agents for business: the overview
View serviceAI Customer Service
AI customer service for existing customers' questions
View serviceAI Sales Agent
AI sales agent that qualifies and follows up leads
View serviceAI Appointment Booking
AI appointment booking by chat, email or WhatsApp
View serviceAI Enquiry Manager
AI Enquiry Manager for triage and ownership across channels
View serviceWhatsApp AI Assistant
WhatsApp chatbot for business
View service
How Convert connects to the rest of Ventric
Attract brings the enquiries in through lead-led SEO and cost-per-lead paid search. Convert makes sure they are answered and followed up. Automate removes the admin that follows once the work is won.
Because one team looks after all three, the data joins up. You can see which searches and campaigns produced enquiries that became customers, and put your budget there rather than where the clicks are cheapest.
Underneath it all sits Microsoft 365. If mailboxes, permissions or SharePoint need sorting first, we will tell you and start with Microsoft 365 Foundation.
How a Convert project runs
You can stop after the assessment. The findings are yours either way.
- 01
Understand
We map how enquiries reach you today: every channel, every mailbox, who replies and what happens next.
- 02
Assess
We find where enquiries are delayed, dropped or never followed up, and separate the leaks that cost you work from background noise.
- 03
Improve
We design and build the fix around how your team already works, test it with real enquiries and hand it over with clear ownership.
- 04
Support
If you want us to, we stay on to monitor, adjust and extend it as the business grows.
Next step
We reply within one working day. No obligation.
Who Convert is for
Service businesses where a missed enquiry is a lost job: trades, property, professional services, clinics and similar.
Teams sharing an inbox, where "I thought you had replied" is a familiar sentence.
Businesses about to spend more on marketing who want the enquiries handled properly first.
Firms already running on Microsoft 365 who want more from it.
Convert is not a call centre or an outsourced sales team. We build the systems; your people keep the conversations and the relationships. If you get a handful of enquiries a month and one person handles them well, you probably do not need this yet, and we will say so.
See it working on your own enquiries
We would rather show you than quote numbers. On the consultation we walk through how your enquiries arrive today and what a Convert build would change, step by step, using your own channels. You will talk to the people who would design and build it.
FAQs
Common questions
What does lead conversion actually cover?
Everything between someone enquiring and becoming a customer: the first reply, the qualifying questions, follow-up, booking and handover to whoever does the work. Most businesses lose more work at this stage than they realise, because nobody measures it.
Do we need new software?
Usually not. We start with what you already have, which is often Microsoft 365 and Outlook plus whatever CRM or booking tool you use. If a gap genuinely needs a new tool, we explain why and what it replaces.
How quickly should we respond to a new lead?
As quickly as you reasonably can, and consistently. Speed to lead matters because the first business to give a useful answer often wins the job. An immediate acknowledgement plus a proper reply within your stated hours is a sensible standard for most SMEs, and it is exactly what Convert is built to make routine.
Will AI be talking to our customers?
Only where you want it to, and only within rules you agree. Every AI piece we build has a clear route to a person, and anything sensitive, unusual or high value goes straight to your team.
How much does it cost?
It depends on how many channels, systems and people are involved, so we scope it after the consultation and give you a clear proposal before any work starts. We do not publish price lists because two businesses rarely need the same thing.
Where should we start?
With a free consultation. If you would like to know where enquiries are being lost or missed before talking about solutions, ask for an opportunity analysis instead.
Tell us what is not working
You don't need a fully defined project before you talk to us. We reply within one working day.